THE BOYZ Model Korean Brand “What it isNt” New F/W 22 Collection (2022)

Images: @whatitisnt__kr (IG), @dazedkorea (IG)

K-Pop idol group THE BOYZ have been chosen as the models for Korean clothing brand ‘What it isNt”s Fall Winter Collection of 2022.

The brand released the newest set of product images to their Instagram on the 19th and 20th of September.

The new collection includes as variety of pastel hoodies and sweaters perfect for the cool weather.

The partnership between THE BOYZ and “What it isNt” was first announced on the pages of Korean fashion magazine, Dazed Korea’s August edition.

In the massive August spread, all the members of THE BOYZ, except for Eric who is currently on hiatus, modeled the upcoming collection and its sporty style.

The pictorial was photographed by photographer Kim Taehwan, while the hair and makeup was done by Park Mihyung and Jung Boyoung, respectively.

This was not the first time THE BOYZ have modeled for the brand, with the members also shooting photos for their Summer 22 collection.

Other stars who have modeled for “What it isNt” include celebrity dancer ODD of the dance crew, “HOOK,” models Kim Bomi, Byeongchan, and Song Ho-June, as well as Korean TV personality Jonathan.

What do you think of the collection? What were your favorite photos from the pictorial?