SM Partners with Korean Amusement Park Everland (Daily K-Pop Update 2022) Image: @smtown (IG)

K-Pop powerhouse SM Entertainment has officially signed a memorandum of understanding (MOU) with Korean Amusement Park Everland to create a variety of spaces and content that showcases SM’s artists and concepts.

Located at the Everland Resort in Yongin, Everland is South Korea’s biggest theme park, reciving around 5.85 million visitors annually.

In addition to its five Rollercoasters, the Park includes a variety of exhibits and rides for park-goers to enjoy.

On Wednesday, SM Entertainment announced its new partnership with Everland Park, which will include a “Ever SM Town.” The new exhibit will feature a variety of fun surpirses for K-Pop fans and casual visitors.

According to The Korean Herald, “the project will introduce SM’s unique universe utilizing digital technologies, including augmented reality, video and photo zones, starting next month.”

The new zones will open on the 14th of October, and are a must-visit for fans of NCT, Red Velvet, aespa, and EXO.

New music releases from SM include NCT 127’s “2BADDIES” album release and aespa’s “Girls” EP.

Upcoming SM releases include EXO XIUMIN RED VELET SEULGI’s solo debut albums coming this October.

What types of events would you love to see come from a partnership like SM X EVERLAND? What do you think of the new partnership?