Republic Records and JYPE Announce Expanded Partnership: What this means for JYPE artists

K-Pop companies like JYP Entertainment continue to expand their US record label alliances as the line between the Korean and International music industries continues to blur. On the 10th of February, JYPE has announced the expansion of its strategic partnership with American Republic Records, one of the biggest and most successful American record labels.

Featured Images: (Left) Image: @jypetwice_japan (IG) / (Right) Image: @itzy.all.in.us (IG)

Republic Records And JYPE Alliance Explained

What is Republic Records?

Owned by Universal Music Group, Republic Records supports artists like US music icons Ariana Grande, Taylor Swift, and Post Malone. Furthermore, the record label has increased its roster of K-Pop artists housing groups Tomorrow X Together and the JYPE girl group TWICE.

In addition to TXT and TWICE, international top-star group BTS announced their transition to Republic Records in late October 2021. Previously the group had been under Columbia Records, but four months ago, HYBE announced that the members’ American promotions would all be under UMG.

What does the partnership with JYPE mean for the artists and fans?

With the brand new partnership between JYPE and Republic Records, the American record label will add chart-topping groups like Stray Kids and ITZY to their roster of artists, supporting the artists with their American promotions and music careers.

By partnering with UMG, Stray Kids and ITZY will have a higher chance to rank on top American music charts like Billboard. In addition to the charts, these groups will receive enhanced promotions in the US music industry. If TWICE and BTS are any indication, this partnership might also signal future English singles like TWICE’s “The Feels” and BTS’s “Dynamite,” “Butter,” and “Permission To Dance.”

Since JYPE girl group TWICE joined UMG, the group charted first on the Billboard main album chart twice with their 2021 albums “Taste of Love” and “Formula Of Love: T+O= <3.” It seems the company is hoping for similar international success for their other artists in the American music industry.

Whether it is top US record labels competing to stake their claim in the ever-growing Hallyu wave or K-Pop companies racing for a spot on the International charts, the alliances between Korean and American recording labels are growing stronger daily.

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