Who Topped the K-Pop January Brand Reputation Chart/Rankings? (2022)

January Brand Reputation Chart Featured Image: @bts.bighitofficial (IG)

How is the Brand Reputation Ranking Determined?

The The Korean Business Research Institute’s Brand Reputation Ranking is calculated by combining the Participation Index, Media Index, Communication Index, Community Index, and the Recommendation Index.

The Brand Reputation of an Artist, Celebrity, or Show is how much it/they are discussed online and how much it/they are worth in regards to advertisement.

Male Idols January Brand Reputation English Chart

Top 20 Male IdolsGroupsPoints
Jun-ho2PM7,425,507
JiminBTS7,170,347
Kang DanielSoloist / Wanna One5,357,592
JinBTS5,091,203
Cha Eun-wooASTRO4,405,889
JungkookBTS4,396,750
Kim JaehwanSoloist / Wanna One3,643,380
SugaBTS3,408,829
Chansung2PM3,026,657
VBTS2,928,215
RMBTS2,071,243
G-DragonBig Bang1,833,297
MinchanVERIVERY1,824,869
J-HopeBTS1,676,381
RowoonSF91,669,171
HeechulSuper Junior1,654,281
Park JihoonSoloist / Wanna One1,632,743
KyuhyunSuper Junior1,613,708
Song Minho (MINO)Winner1,346,692
JaehyunNCT1,330,148

Male Group Brand Reputation Chart:

Top 20 Male Groups Points
BTS11,027,000
SEVENTEEN3,665,984
NCT3,643,859
Wanna One2,944,370
EXO2,447,571
2PM2,340,942
THE BOYZ2,125,214
ASTRO2,059,590
MONSTA X2,041,570
Stray Kids1,906,756
ENHYPEN1,901,995
SHINee1,538,277
Super Junior1,476,286
TOMORROW X TOGETHER1,460,153
SF91,449,355
BTOB1,436,719
ATEEZ1,434,910
FT ISLAND1,287,097
NU’EST1,249,731
INFINITE1,134,436

Female Idol Brand Reputation Rankings:

Top 20 Female Idols Groups Points
LisaBLACKPINK3,828,941
Winteraespa3,492,009
JennieBLACKPINK3,397,521
Karinaaespa3,273,701
TaeyeonSoloist / Girls’ Generation3,096,724
YoonaGirls’ Generation2,756,115
JisooBLACKPINK2,671,734
JoyRed Velvet2,608,924
Giselleaespa2,174,590
Son Na-eunApink1,904,761
Ningningaespa1,893,389
IreneRed Velvet1,872,890
WendyRed Velvet1,594,528
LeeseoIVE1,542,137
YuriGirls’ Generation1,527,424
SeulgiRed Velvet1,523,202
HyeriGirls’ Day1,484,501
HyoyeonSoloist / Girls’ Generation1,425,190
SomyiDIA1,402,551
WheeinMAMAMOO1,391,865

Female Group Brand Reputation Rankings:

Top 20 Female GroupsPoints
BLACKPINK5,619,627
IVE5,442,980
aespa3,497,177
TWICE3,057,624
Red Velvet2,546,622
OH MY GIRL2,336,702
Girls’ Generation2,002,544
Apink1,787,362
MAMAMOO1,469,388
Kep1er1,317,240
Weeekly1,104,901
STAYC1,047,286
Brave Girls1,034,724
APRIL908,160
LOONA740,735
Girls’ Day732,897
MOMOLAND720,262
LABOUM638,386
fromis_9630,550
ITZY630,550
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