HYBE 2021 BRIEFING SIMPLIFIED; HYBE America AUDITION DETAILS
On November 4th, the international music corporation HYPE Corp. held its official year-end corporate briefing. The live stream featured Chairman Bang Si-hyuk, HYBE America co-CEO Scooter Braun, and other subsidiary executives as they described the company’s plans for the coming year.
Featured Image: @hybe.labels.audition (IG)
- HYBE 2021 Briefing: NFTs, Webtoons, Games, and WEVERSE/VLIVE merge
- HYPE AMERICA Auditions and HYPE Japan new group/audition project
HYBE 2021 Briefing: NFTs, Webtoons, Games, and WEVERSE/VLIVE merge
The plans covered various fields in the entertainment and tech industry, with ventures including new Artist storyline-inspired Webtoons, another BTS video game, and a WEVERSE / NAVER’s VLIVE merge that will make live-streaming possible on the WEVERSE app.
HYBE also announced its investment in the Korean cryptocurrency operator Dunamu. HYBE outlined its plans to partner with the company to create non-fungible tokens (NFTs) of artists and HYBE content.
- In response to the announcement, fans have questioned the necessity of NFTs in comparison to the infamous destructive environmental impact of the tech.
- Not the first Korean entertainment company to show interest in this technology, JYPE and SM Entertainment have pursued NFT and cryptocurrency/blockchain platforms in the last three years.
HYPE AMERICA Auditions and HYPE Japan new group/audition project
During the live-stream, HYBE announced the formation of two new groups. The first group, an American-based female group, will be formed by Universal Music’s Geffen Records and HYPE America. According to HYBE America, the company will implement a training system before the group’s debut.
HYBE X GEFFEN GIRL GROUP AUDITION:
- Gender: Female
- Age: 15-19 (16-19 for EU)
- Skills: Singing, Rapping, Dancing, Producing
- Closing Date: November 28th, 2022
Furthermore, HYBE Japan has announced its plans to debut a Japanese male group. The group will include former I-LAND members K, Nicholas, EJ, and Taki. As part of their “Global Debut Project,” the label will select other members with a 2022 audition project titled “&Audition,” which fans can watch through YouTube.
Which group are you most excited about? How do you feel about the upcoming release of NFTs for HYBE’s artists?
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