KAI Models YSL Beauty In Stunning New Pictorial (2022)

KAI Models YSL Beauty In Stunning New Pictorial (2022) Images: @zkdlin (IG), @voguekorea (IG), @yslbeauty (IG), @marieclairekorea (IG), @gucci (IG)

KAI, famous dancer, solo artist, and member of iconic K-Pop group EXO, stars in all-new pictorial ad for Yves Sail Laurent Beauty’s new Bold Lipstick.

Featured in this month’s edition of Vogue Korea, the new ad is the latest in the partnership between KAI and YSL Beauty.

Combining KAI’s chic style in a black satin suit and YSL’s beautiful makeup, the ad is a brilliant representation of the beauty brand’s new line.

In the States, the new line was modeled by American pop-rap star Lil Nas X.

KAI was chosen as the muse for Yves Sail Laurent Beauty earlier this year, even traveling to Paris in September to celebrate the house’s new perfume release.

In addition to YSL Beauty, KAI famously represents Gucci as their brand ambassador, becoming a huge part of the fashion house’s style and look.

In the 10 years since Kai debuted in the Korean entertainment industry, Kai has cemented himself as a trendsetter.

Kai’s unique trendy personal style has made him one of the most recognized Korean fashion icons in the world of K-Pop.

What other fashion houses would you love to see work with Kai? What were your favourite images from the ad shoot?