BLACKPINK’s Rosé is the New Global Face of Sulhwasoo (2022) Images: @voguekorea (IG), @sulhwasoo.official (IG), @tiffanyandco (IG), @ysl (IG), @roses_are_rosie (IG)

Korean-New Zealander singer Rose have been selected as the brand new global ambassador for Korean beauty brand, Sulhwasoo.

According to the brand’s official website, “Sulhwasoo beauty represents holistic beauty. Our body’s features seen as a whole in harmony and balance. This is where the dream of holistic beauty comes to life.”

“Sulwhasoo presents beauty that finds harmony of body and mind, inside and out. Holistic beauty is completed with natural fragrances, smooth textures, and beauty rituals that awaken your five senses, and unique holistic care products that balance the body and mind.” (Quote Sourced from sulhwasoo.com)

Rose and Sulhwasoo promoted their collaboration through a massive beautifully-shot catalogue spread in Vogue Korea.

In addition to her work as a musician, Rose has established herself as a force within the international fashion industry.

In 2020, Rose was personally chosen by the director of Yves Saint Laurant, Anthony Vaccarello, as the house’s first global ambassador in 59 years.

Furthermore, Rose was also chosen as the global ambassador for iconic jewelry and diamond company, Tiffany and Co. “I’ve always loved wearing Tiffany jewellery. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me.” (Quote Sourced From Wikipedia)